Custom Design
Built around your work, not a template, as a web application with Sanity.io for content management. You can update it anytime without risk of breaking the layout.
Custom Websites for Working Artists
Your time belongsto your practice,not your website.
Ready in 7 to 12 business days. Built so your name, work, and exhibition history are easy for search engines and AI tools to find and index. Yours to own and update.
Spring 2026
Introductory Launch / 10 Projects
II
Case Study
What a Frogiam launch looks like
01
Before & After
Before
Generic · Dated · Hard to browse
After
Distinctive · Current · Effortless
02.B
High-end work, impeccable details.
Smooth transitions
Precise typography
Consistent layout
Tasteful motion
Hover states
Micro-animations
Considered spacing
Dark mode
Animated image reveal
Touch-optimized
Fast load times
Intuitive interface
Visual hierarchy
High-quality images
Every screen, every size
Smooth transitions
Precise typography
Consistent layout
Tasteful motion
Hover states
Micro-animations
Considered spacing
Dark mode
Animated image reveal
Touch-optimized
Fast load times
Intuitive interface
Visual hierarchy
High-quality images
Every screen, every size
III
The Problem
Your site is costing you opportunities.
Curators and gallerists search online before they reach out. Often they find a clunky, generic site, or nothing at all. If your digital presence doesn't match the level of your actual practice, your site is costing you opportunities.
Your time is valuable.
Building your own site on a template platform takes many artists a month or more. Nights and weekends learning a system, fighting layouts, resizing images. Time taken directly from your studio practice. And the result can still be mediocre.
We build yours in a week.
IV
The Offering
A custom site that works the way artists need it to.
Works on Every Screen
Looks right and feels smooth on desktop, tablet, and phone.
Considered Details
Clean layout, smooth transitions, and subtle motion where it helps the work land better.
Built for How Artists Work
Add new work before a deadline. Update your CV after a show. Keep your exhibition history and press current.
Built for Discoverability
Your practice should be discoverable and correctly indexed by modern search engines and AI tools in the format these systems understand. Template platforms commonly limit how precisely you can organize this data.
Handles What You Need
Installation views, detail shots, video, text-heavy project pages, and downloadable CV.
You Own Everything
Your domain, code, content and analytics. Add more images, pages, or series easily whenever you want.
No Platform Lock-in
Your site can move with you if you ever need it to.
Technical Foundation
Built for Search & AI
Most artist websites are not coded for search engines and AI tools to interpret them well. Biography, artwork, and exhibition information are often inconsistent or buried in formats these tools can't read. We build custom so we can do more.
Every Site Includes
01
Structured Identity Data
Embedded code that tells search engines and AI tools your name, medium, location, and body of work in a standardized format they are built to read.
02
Machine-readable Site Summary
A dedicated file that helps tools like ChatGPT and Google interpret your site correctly. Most template platforms do not support this.
03
Indexing & Crawl Configuration
Instructions that tell search engines and AI tools which pages to read, in what order, and how often to check for updates. This ensures your exhibition history, press, and new work are discoverable as soon as they're published.
Spring 2026
We're taking on 10 projects at introductory rates for Spring 2026. Each site is custom. Standard pricing resumes when this round closes.
V
Investment
Three options. All custom.
Most artists choose the Full System. The Studio Partner is for artists who want their digital presence professionally maintained for a full year.
The Artist's Edge
$5,000$3,500
A complete, professional website built around your work.
- Custom-designed pages: Home, Works, About, CV, Contact
- Up to 5 series and web optimization for 35 images at launch
- Simple editing dashboard so you can update the site yourself
One revision round included. We design your site based on your materials and preferences. You review the completed site and send all feedback in one round. Additional rounds available at $500 each.
7 business days
$1,750 deposit / $1,750 at approval
Most Selected
Full System
$7,000$5,000
Everything in The Artist's Edge, plus a stronger first impression and a way to stay in touch.
- Custom homepage experience: image sequencing, pacing, or interactive layout
- Up to 8 series and web optimization for 50 images at launch
- Email signup with automated introduction. You own the list.
- 60 days direct support after launch
Two revision rounds included. After launch, 60 days of minor adjustments: text changes, image swaps, small layout tweaks. Additional rounds beyond two available at $500 each.
10 business days
$2,500 deposit / $2,500 at approval
The Studio Partner
$14,000$9,000
Everything in Full System, plus we act as your digital archivist for a full year.
- Quarterly site updates for 12 months. You send us new work and updates.
- Full image processing (60 at launch + up to 60 more through the year)
- CV and exhibition history updates kept current after every show season
- Ongoing search and AI verification. Configuration checked quarterly.
Three revision rounds included. During the 12-month maintenance period, changes within scope of quarterly updates are included. New pages or structural changes are a separate project.
12 business days
$4,500 deposit / $4,500 at approval
Side by Side
| Artist's Edge | Full System | Studio Partner | |
|---|---|---|---|
| Spring 2026 Introductory Rate | $3,500 | $5,000 | $9,000 |
| Standard rate | $5,000 | $7,000 | $14,000 |
| Custom artist website | |||
| Self-update capability | |||
| Search and AI setup | |||
| 12 months hosting | |||
| Analytics setup + guide | |||
| Site walkthrough recording | |||
| Zero lock-in / you own everything | |||
| Revision rounds included | 1 | 2 | 3 |
| Images included in build | 35 | 50 | 60 |
| Custom homepage with motion/sequencing | — | ||
| Email signup + automated intro | — | ||
| 60 days direct support | — | ||
| Quarterly site updates (12 mo.) | — | — | |
| Full image processing (120 total) | — | — | |
| CV + exhibition history updates | — | — | |
| Ongoing search/AI verification | — | — | |
| Deposit | $1,750 | $2,500 | $4,500 |
| Balance at approval | $1,750 | $2,500 | $4,500 |
| Delivery | 7 days | 10 days | 12 days |
*Additional revision rounds beyond those included are available at $500 each. New pages or structural redesigns after launch are a separate project.
Our Guarantee
Your site will be live, indexed, and configured for AI search within 30 days of launch. Your structured identity data will be verified and functioning. If any of those things aren't working within 30 days, we fix them at no additional cost.
Factual accuracy corrections — wrong dates, misspelled titles, incorrect dimensions, images placed in the wrong series — are never counted as revision rounds.
After the included 12 months, hosting renewal is $249/year. This includes uptime monitoring, SSL, and breakage support.
You own your site, domain, content, and editing access from day one. No lock-in. If you ever want to leave, you take everything with you.
VI
Fit
For established artists. Not starter sites.
Right Fit
- 01Years of serious work behind you
- 02Images, statement, CV, and bio ready to send
- 03Need a website that reflects the level of your practice
- 04Ready to move now
Not a Fit
- 01Need a low-cost or DIY option
- 02Materials not ready
- 03Want a template with a custom label
VII
Process
Your time commitment: about 3 to 4 hours.
01
Get Started
Fill out the form below.
02
We Talk
A short conversation to confirm this is a fit.
03
Send Materials
Images, statement, CV, bio, preferences. We provide a checklist.
04
We Build
You review, we adjust, we launch.
05
You Own It
Studio Partner clients get quarterly updates for 12 months.
VIII
Materials
What we need from you
0115 to 30 high-resolution images
02Artist statement
03CV or exhibition history
04Short and long bio
05Studio portrait or headshot (if available)
06Press or reviews (if available)
07Reference sites or visual preferences
08Domain details (if you have one)
If your archive is well organized, expect 3 to 4 focused hours. If your files and records need consolidation first, it may take longer.
The timeline starts when everything is in.
10
projects. Then this round closes.
Your time belongs to your practice, not your website.
Get started on the Spring 2026 launch. We will follow up with next steps.
IX
Apply